PROJECT

ARTY

a mobile application that allows artists to showcase their artworks and connect with art collectors across the country from the comfort of their studios.

More Information
ARTY Mobile Application Mockup
Project Timeline

October 2021 - December 2021

Tools

Figma

My role

Lead Product Designer
from concept to delivery

REsponsibilities

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.

the Problem

Every day more and more talented people are interested in becoming full-time artists, discovering ways to connect with their audience, and being able to sell their artworks to make a living. While they are many local galleries and local curators who can help these artists find their community, they require a lot of work from the artists. In addition, art is a global language, meaning that your audience is not just the local people around you, but rather a large group of your audience are distributed around the world, places that you typically might not have a chance to go to build your connections physically. Artists prefer to spend their time in their studio, mastering their craft and creating more artworks, rather than spending that time travelling around the country, attending different local galleries to showcase their work to different people and finding opportunities to sell their projects.

Photo of Art Gallery by Klaudia Piaskowska
Photo by Klaudia Piaskowska on Unsplash.

A design challenge emerged...

Design a mobile application for an online gallery that allows artists to share their work with art lovers across the country to bid on and purchase.

the Solution

A mobile application that allows artists to share their work with art lovers across the country from the comfort of their studio. Artists are asked to upload their work's title, a brief description of their work, a series of photos, and their desired price if a user would like to make a direct purchase. Art Collectors can navigate through the application using the search feature or the explore option. Art Collectors can choose to directly purchase the item or place a bid on it. Once the bid time is over, if they win, they will receive a confirmation for their order and be updated about the status of the delivery.

ARTY Mobile Application Mockup

But how did it all happen?

the Process

Effective user experience is only possible with a good understanding of the users. Not only do you want to know who they are, but you want to dive deeper into understanding their motivations, mentality, and behaviour. This deep insight into the users helps keep the product focused on delivering a great experience. For this project, I used a series of exercises to learn more about artists and their needs.

  • User Research
  • Personas
  • User Journey Maps
  • Competitive Audit


A summary of the results can be found here:

Understanding the Users
ARTY - Understanding the Users - Sample User Research FindingsARTY - Understanding the Users - Sample Pain PointsARTY - Understanding the Users - Sample Artist PersonaARTY - Understanding the Users - Sample Art Collector PersonaARTY - Understanding the Users - Sample User Journey MapARTY - Understanding the Users - Sample Competitive Audit
Starting the Design

Once you have a clear idea of what the users need, I created a series of storyboards to identify the primary functionalities that the application requires to help users reach their goals. I then used a series of techniques to explore different solutions quickly, leading to a final low-fidelity prototype that can be used for a usability study.

  • Storyboards
  • Paper Wireframes
  • Digital Wireframes
  • Low-fidelity Prototype
  • Usability Study


A summary of the results can be found here:

After the Usability Study, the findings were converted into actionable insights and used as the basis for another round of iteration. Once the team was happy with the result, the design was updated using the gallery's brand identity guidelines to create mockups for each application page. A High-fidelity Prototype was made and delivered to the gallery for further testing. Based on the final version, a series of Accessibility Considerations were given to the customer to consider for the next steps of the application.

  • Mockups
  • High-fidelity Prototype
  • Accessibility Considerations


A summary of the results can be found here:

Refining the Design

Takeaways

Impact

The app creates extra time for artists to spend on creating their artwork rather than showcasing them. Art collectors now have the ability to search for new artists across the country from the comfort of their homes.

What I Learned

I learned that the first ideas for an app are only the beginning of the process. The more number of iterations you have, the closer you get to a product that can really bring value to the users.The app creates extra time for artists to spend on creating their artwork rather than showcasing them. Art collectors now have the ability to search for new artists across the country from the comfort of their homes.

NEXT Steps
Number One

Conduct another round of usability studies using the high-fidelity prototype to validate whether the pain points users experienced have been effectively addressed.

Number Two

Check with the developer team for feedback on technical limitations or issues that might be raised in the development of the app.

Number Three

Take in the feedback from the developer team and the usability study to make changes to the prototype and share the final version with the gallery owners.

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