Nice to meet you.

Hey, I'm Omid

Maker | Breaker | Designer | Engineer | Researcher

I am a strong believer in the power of interdisciplinary work. In the times we live in, one can only consider a single angle of a project and hope for a solution that can withstand the test of time. I have a background in electrical engineering. I think engineers have a unique mindset and perspective of the world around them. They consider everything as a tool and are obsessed with making things better.

I learned how to be obsessed with creative problem solving, to the degree that in my spare time, I enjoy breaking things apart and attempting to repair them. But engineers are typically constraint by their ideas of the world, which is why I thought I needed to learn about design from a more artistic approach.

I joined the Digital Futures program, where I got a chance to expand my horizon. More specifically, at the Interactive Futures Lab, I got the opportunity to put both humans and technologies together, two fascinating things in the world, and focus on designing technologies using a human-centred approach.

Any other time I find, I am usually trying to learn something new, make something super random, take photos, or make videos.

Do you want to have a quick chat? Shoot me an email, and we can plan something.

Omid Ettehadi

Omid Ettehadi

Digital Product Designer

My Expertise

Product Design

Translating business needs into digital product experiences. Identifying product requirements based on business needs and selecting the appropriate KPIs to measure the success of the product.

Design Research

Collaborating with users to identify their needs. Working closely with the users to understand their demands and translating the insights into detailed design goals that can be used to design the solution.

Design Sprints

Running intense workshops to shorten the time spent on designing a product. Mapping out challenges, exploring solutions, creating prototypes, and testing them directly with users.

Rapid Prototyping

Creating quick and effective prototypes. Implementing ideas into tangible forms, building prototypes of varying degrees of fidelity to capture design concepts and test with users.

A/B Testing

Testing variations with users to indentify the ideal solution. Running studies on different variance of solution to identify the solution that would generate the best outcome.


Guiding the team through to a successful conclusion. Planning the group process, selecting the effective tools, and creating an atmosphere where participants can freely share their ideas and work towards the ideal solution.

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